Some years ago, the "Gorilla Store" opened on this new site, transforming the former factory outlet into an exciting coffee destination. Alongside the main product, coffee, a select range of other products was added, including barbecue sauces and gin, and a range of merchandising apparel.
The Gorilla brand was not only rejuvenated in terms of personnel when the successors joined the management team. At the end of 2023, a comprehensive design relaunch of all Gorilla individual packaging took place. In recent years, the presence of the brand and its products in the retail sector has been further expanded. As a result of the intensification of marketing and sales activities, Gorilla-Coffee is being more and more recognised throughout Germany. As part of this process, the Joerges corporate brand has also been given a sharper brand image.
The motto "good coffee for everyone" has remained unchanged over the years.